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weareflowmates started in Alicante with nothing more than an idea and a small Facebook group.
Three Italian friends: Federico, Matteo, and Angelo shared a common vision: to create a local, real-world community in Alicante which was weareflowmates where people could connect, attend events, share experiences, and build meaningful relationships. The concept was strong, but execution was non-existent.
At the time they approached us:
Everything lived inside Facebook which immediately limited growth, control, and credibility.
weareflowmates goal was not just to “go online,” but to build a central hub where their community could live, grow, and operate independently of a single social platform.
This was not a redesign project.
This was not an optimization exercise.
This was a ground-zero community build.
Unlike many clients who arrive with vague expectations, weareflowmates had a clear vision but no structure. Our job was to turn vision into an operational system.
weareflowmates project had real problems, not cosmetic ones.
There was no infrastructure of any kind. No CMS, no hosting, no backend, no workflows. Every decision had to account for:
One wrong technical choice would have forced a rebuild later.
This was not an eCommerce site or a corporate website. Community platforms have different challenges:
Most off-the-shelf tools fail here.
The founders were community-driven, not tech-driven. Any solution that required daily technical involvement would fail in the real world.
Event photos and community content needed controlled access. Public exposure was not acceptable, and random downloads had to be prevented.
This is where we stopped thinking like “website builders” and started acting like system architects.
Before touching technology, we worked with the founders to:
Skipping this step would have resulted in a confused platform.
We built a custom website, not a template.
The site serves as:
Key features:
This was non-negotiable.
We implemented a custom backend system where:
This alone eliminated a major trust risk.
Instead of forcing users into a complex app:
The website and WhatsApp work together:
We supported:
This ensured consistency across all touchpoints.
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