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This project was delivered as part of a strategic partnership with Your Comms Group, one of the largest telecom providers in the UK.
Your Comms Group approached us with a clear operational gap. While they had a strong sales and account management team, they lacked the infrastructure, resources, and time to run large-scale outbound email marketing, lead nurturing, and data-driven prospecting.
They didn’t need advice.
They needed execution at scale.
Our role was to build a complete backend email marketing and lead-generation operation that would feed YourCom Group’s sales team with warm, qualified leads without disrupting their existing workflows.
The requirements of Your Comms Group were operational, not creative.
This project was infrastructure-heavy, not content-heavy.
YourComms Group had:
But no outbound engine to feed them consistently.
Building this internally would require:
They chose to outsource execution instead.
Cold email at scale fails when:
One mistake can burn domains permanently.
Sending emails is easy.
Sending relevant emails to the right people is not.
Data had to be:
We built a full outbound email marketing backend, designed to run independently while feeding the sales team with actionable leads.
We assigned a 12-member dedicated team, split across:
Each role was isolated to maintain quality and accountability.
For lead sourcing, we used Hunter and industry research workflows.
Initial focus:
Leads were:
We implemented a multi-domain sending strategy:
Actions included:
This protected:
While email accounts were warming:
This ensured zero downtime once warm-up completed.
Once live, campaigns focused on:
Leads were categorised by:
Only engaged prospects were passed forward.
The handover logic was simple and effective:
This respected the sales team’s time and increased conversion probability.
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