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This project was executed as part of a strategic collaboration with Your Comms Group, one of the UK’s leading telecommunications providers for Airspace and Aviation.
Your Comms Group identified a critical operational gap. Despite having a strong sales and account management team, they lacked the internal infrastructure, bandwidth, and dedicated resources required to manage large-scale outbound email marketing, structured lead nurturing, and data-driven prospecting initiatives for Airspace and Aviation.
They weren’t looking for consultancy.
They needed scalable execution.
Our mandate was clear: design and deploy a fully managed backend email marketing and lead generation engine that would consistently deliver warm, qualified leads to their sales team without disrupting their existing processes or workflows.
The requirements were operational, not creative.
This project was infrastructure-heavy, not content-heavy.
YourCom Group had:
But no outbound engine to feed them consistently.
Building this internally would require:
They chose to outsource execution instead.
Cold email at scale fails when:
One mistake can burn domains permanently.
Sending emails is easy.
Sending relevant emails to the right people is not.
Data had to be:
We built a full outbound email marketing backend, designed to run independently while feeding the sales team with actionable leads.
We assigned a 12-member dedicated team, split across:
Each role was isolated to maintain quality and accountability.
For lead sourcing, we used Snov and industry research workflows.
Initial focus:
Leads were:
We implemented a multi-domain sending strategy:
Actions included:
This protected:
While email accounts were warming:
This ensured zero downtime once warm-up completed.
Once live, campaigns focused on:
Leads were categorised by:
Only engaged prospects were passed forward.
The handover logic was simple and effective:
This respected the sales team’s time and increased conversion probability.
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