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This project was delivered as part of a strategic collaboration with Your Comms Group, expanding its services into the Architecture and Design industry across the UK.
As Your Comms Group began targeting architectural firms, design studios, and construction consultancies, a clear operational challenge emerged. While their sales and account management teams were experienced, they lacked a structured outbound email marketing engine to consistently generate qualified leads within the architect segment.
They weren’t looking for theory.
They needed scalable execution.
Our mandate was to build and manage a fully operational email marketing backend that would consistently supply qualified architectural prospects without interrupting their internal sales processes.
The requirements were execution-focused, not creative-driven.
A fully managed 12-member outreach team
Focused exclusively on architect lead generation
Clearly defined roles across research, infrastructure, and campaign management
Architectural firms as the primary focus
Design studios, project consultants, construction planners
Location-based targeting
Verified decision-maker data (Founders, Partners, Directors)
Multiple sending domains
Structured account warm-up
Deliverability and reputation protection
Warm, engagement-qualified leads only
Structured handover to sales teams
No cold or unfiltered prospect lists
This project required strong backend infrastructure rather than surface-level outreach.
Your Comms Group had:
Sales representatives
Account managers
But no systematic outbound channel to consistently approach architectural firms.
Building internally would require:
Hiring outreach specialists
Tool stack selection and configuration
Deliverability testing
Industry-specific data sourcing
They opted for outsourced execution to accelerate deployment.
Cold email outreach fails when:
Domains are not properly warmed
Sending volumes increase too quickly
DNS and authentication records are misconfigured
Lists lack segmentation
Maintaining domain health was essential for long-term scalability.
Sending emails is simple.
Reaching the right architectural decision-makers is not.
Data needed to be:
Industry-specific
Role-specific (Principal Architects, Managing Partners, Directors)
Verified and up-to-date
Categorised before outreach
Precision ensured meaningful engagement.
We developed a scalable outbound email marketing backend designed to independently generate and qualify architect leads.
A 12-member team was structured across:
Data research & industry mapping
Email infrastructure & warm-up
Campaign execution
Performance tracking & reporting
Each function operated independently to ensure accountability and measurable results.
We leveraged research workflows and tools such as Snov.io for sourcing architectural contacts.
Initial focus:
Small to mid-size architectural firms
Design consultancies
Urban planning firms
All leads were:
Verified
Cleaned
Categorised before campaign launch
We implemented a multi-domain outreach structure:
8–10 sending domains
2–4 email accounts per domain
Gradual warm-up over 4–6 weeks
Actions included:
DNS configuration
SPF, DKIM, DMARC setup
Controlled sending increases
Ongoing deliverability monitoring
This ensured:
Strong inbox placement
Domain reputation protection
Long-term scalability
Campaigns focused on:
Personalised outreach
Industry-relevant messaging
Value-driven positioning
Soft, professional call-to-action
Leads were categorised based on:
Opens
Clicks
Replies
Only engaged prospects were passed to the sales team.
The handover logic was simple:
Open + click → flagged
Direct reply → prioritised
Sales contacted only warm leads
No cold outreach from raw lists.
No wasted sales effort.
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