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This project was executed as part of a strategic collaboration with Wise Medical Billing, a healthcare revenue cycle management provider supporting medical specialty clinics across the UK.
As Wise Medical Billing expanded its services within specialty healthcare practices including dermatology clinics, orthopaedic centres, cardiology clinics, and diagnostic facilities they identified a major operational gap. While their internal sales team had strong expertise in healthcare billing solutions, they lacked the infrastructure and resources required to run consistent outbound email marketing and lead generation campaigns targeting specialty clinics.
They weren’t looking for marketing advice.
They needed scalable execution.
Our mandate was to design and deploy a fully managed outbound email marketing system that could consistently generate qualified opportunities from medical specialty clinics across the UK without disrupting their internal workflows.
The requirements were operational, not creative.
A fully managed 12-member outreach team
Focused exclusively on healthcare lead generation
Clear role allocation across data research, infrastructure, and campaigns
Medical specialty clinics across the UK
Dermatology, cardiology, orthopaedics, gastroenterology, diagnostic centres
Location-based targeting
Verified clinic decision-makers (Practice Managers, Directors, Administrators)
Multiple sending domains
Structured account warm-up
Deliverability protection and reputation monitoring
Warm and engaged leads only
Structured handover to Wise Medical Billing sales representatives
No cold or unqualified prospect lists
This project required strong infrastructure and precise data targeting.
Wise Medical Billing had:
Experienced sales representatives
Strong service offerings
But lacked a structured outbound engine capable of consistently approaching specialty clinics across the UK healthcare market.
Building this internally would require:
Hiring an outreach team
Implementing new tools
Testing deliverability infrastructure
Creating healthcare-specific prospect databases
They chose outsourced execution to accelerate deployment.
Cold email outreach in the healthcare industry is sensitive.
Campaigns fail when:
Domains are not warmed properly
DNS authentication is misconfigured
Sending volumes increase too quickly
Contact lists are inaccurate
Protecting sender reputation and maintaining professional communication standards was critical.
Sending emails is simple.
Reaching the right healthcare decision-makers is not.
Prospect data needed to be:
Specialty-clinic specific
Role-specific (Practice Managers, Billing Heads, Clinic Owners)
Verified and up-to-date
Categorised before outreach
Precision targeting was essential for meaningful engagement.
We built a scalable outbound email marketing backend designed to independently generate and qualify healthcare leads for Wise Medical Billing.
A 12-member team was structured across:
Healthcare data research & mining
Email infrastructure setup & warm-up
Campaign execution
Performance tracking and optimisation
Each function operated independently to maintain accountability and consistent output.
We implemented structured research workflows using tools such as Snov.io.
Initial targeting included:
Dermatology clinics
Orthopaedic clinics
Cardiology practices
Diagnostic centres
All leads were:
Verified
Cleaned
Categorised before outreach began
We deployed a multi-domain sending model:
8–10 separate domains
2–4 email accounts per domain
Gradual warm-up over 4–6 weeks
Actions included:
DNS configuration
SPF, DKIM, DMARC setup
Controlled sending volume increases
Continuous monitoring
This protected:
Domain reputation
Inbox placement
Long-term campaign scalability
Campaigns focused on:
Personalised outreach to clinic decision-makers
Healthcare-relevant messaging
Value-driven positioning around billing efficiency
Soft call-to-action
Leads were categorised based on:
Opens
Clicks
Replies
Only engaged prospects were passed to the sales team.
The handover logic was simple:
Open + click → flagged
Direct reply → prioritised
Sales contacted warm prospects only
No cold outreach from raw lists.
This preserved sales efficiency and increased conversion probability.
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