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Ferrer López was delivered as part of the Kit Digital initiative through a collaboration between Sarah Katrina and Nautics Technology.
The end client was an independent insurance professional in Spain who had been approved for government-backed digital support under the Red.es program. The objective of Kit Digital is to help individuals and small businesses establish a compliant digital presence and improve online visibility.
At the time of engagement, the client had:
Without a compliant website, the client could not activate the Kit Digital benefit.
This made Ferrer López both time-sensitive and regulation-sensitive.
The requirements of Ferrer López were defined by government compliance, not personal preference.
Structure must meet Red.es expectations
Ferrer López had administrative and compliance challenges, not technical ones.
The client had no digital assets at all.
Everything had to be created from scratch:
Kit Digital websites are not evaluated on design trends.
They are evaluated on:
Any mistake could delay or block approval.
As an individual professional:
Ongoing technical dependency had to be avoided
We approached to Ferrer López as a compliance-first website build, not a marketing experiment.
We selected WordPress because:
No custom framework was required.
We implemented a clear three-page structure, aligned with Kit Digital guidelines:
In addition, we included mandatory legal pages:
Design work was prepared using Figma to ensure clarity before development.
We structured the content to:
The language was kept simple and transparent—key for insurance compliance.
We created:
This is a mandatory credibility signal for both users and government review.
We implemented foundational SEO, including:
This ensured the website was:
Before handover, we verified:
The website was then ready for submission to the government portal.
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