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This project was executed as part of a strategic collaboration with Your Comms Group, supporting businesses within the Automotive industry across the UK.
As Your Comms Group expanded into automotive dealerships, fleet operators, and vehicle service providers, they identified a clear operational gap. While their sales and account management teams were well-established, they lacked the internal infrastructure and dedicated resources required to run large-scale outbound email marketing and structured lead generation campaigns within the automotive sector.
They weren’t seeking consultancy.
They needed scalable execution.
Our mandate was to design and deploy a fully managed email marketing backend that would consistently generate qualified automotive leads without disrupting existing sales processes or internal workflows.
The requirements were operational, not creative.
A fully managed 12-member outreach team
Focused exclusively on automotive lead generation
Clear accountability across data, infrastructure, and campaigns
Automotive sector as the primary focus
Dealerships, service centers, fleet companies, auto suppliers
Location-based targeting
Clean, verified decision-maker data
Multiple sending domains
Account warm-up process
Deliverability and sender reputation protection
Warm, engagement-qualified leads
Structured handover to sales representatives
No cold, unfiltered lists
This project was infrastructure-heavy and precision-driven.
Your Comms Group had:
Sales representatives
Account managers
But lacked a structured outbound system to consistently supply the automotive segment with qualified prospects.
Building internally would require:
Hiring outreach specialists
Tool stack configuration
Deliverability testing
Data sourcing and verification
They chose outsourced execution to accelerate scale.
Cold email at scale fails when:
Domains are not properly warmed
Sending volumes spike too quickly
DNS records are misconfigured
Data lists are poorly segmented
In the automotive industry, domain reputation directly affects long-term outreach performance. Protection was critical.
Sending emails is easy.
Reaching the right dealership owners, operations managers, or fleet directors is not.
Data needed to be:
Industry-specific
Role-specific
Verified and up-to-date
Categorised before outreach
Precision targeting increased engagement and conversion probability.
We built a scalable outbound email marketing backend designed to independently generate and qualify automotive leads.
A 12-member team was structured across:
Automotive data research & mining
Email infrastructure & warm-up
Campaign execution
Performance tracking & optimisation
Each function operated independently to ensure accountability and measurable output.
We leveraged industry research workflows and tools such as Snov.io for lead sourcing.
Initial focus:
Dealership owners
Fleet managers
Service center operators
Procurement decision-makers
All leads were:
Verified
Cleaned
Categorised prior to outreach
We implemented a multi-domain sending model:
8–10 separate domains
2–4 email accounts per domain
Gradual warm-up over 4–6 weeks
Actions included:
DNS configuration
SPF, DKIM, DMARC setup
Controlled sending increases
Continuous monitoring
This ensured:
Strong inbox placement
Domain reputation protection
Long-term scalability
Campaigns focused on:
Personalised outreach
Automotive-specific messaging
Value-driven positioning
Soft call-to-action
Leads were categorised by:
Opens
Clicks
Replies
Only engaged prospects were passed to sales.
The logic was simple and performance-focused:
Open + click → flagged
Direct reply → prioritised
Sales team contacted only warm prospects
No cold calling from raw lists.
No wasted sales bandwidth.
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